Vogel Hauling Sites Launch


Vogel Holding, Inc. has served western Pennsylvania for 58 years. What started with two people and a truck has evolved into a legacy with seven companies.

The Vogel family of businesses has been a client of ours for many years, and they were due for a website facelift. But instead of just redesigning from a cosmetic perspective, we beefed up the functionality of all of their hauling sites. Here are some of their new features.


We have reprogrammed the payment portal to allow for additional payment methods, giving Vogel's clients more options to pay. Better validation on customer data helps reduce mistakes and errors with payments.



As a part of their respective communities, the Vogel companies have a lot to say to help customers get the most out of their service. The blog is updated monthly with tips for consistent collection, information about the company's environmental impact, and important news updates.


Online Collection Calendar

Our dynamic collection calendar system allow for Vogel customers to look up their waste and recycling collection schedule year after year, as well as other forms and notes for their service area. Also, these custom sites integrate with third party billing software to update customer data automatically, keeping data accurate and saving our client time.


Online Career Portal

Because all of the Vogel businesses work together closely, they are able to share a common job listing portal. Job-seekers can now see all of the open positions in the Vogel Holding network.


SEO Focused Pages

The old hauling sites were very thin on content and missed a lot of major informational points. The new site has dedicated landing pages for roll-off dumpsters, customer service, commercial service and more. The goal of the site is to provide as much useful information upfront as possible. This also allows us to focus on certain SEO-rich keywords and improve our quality scores for their Google AdWords campaigns.


Calls to Action

Sales-driven pages now feature up to two prominent call-to-action buttons to help funnel potential customers to the Contact page. This helps reduce the page's bounce rate and increase conversions.