Have you ever clicked on an ad and then were taken to a page asking you to sign-up or purchase a particular product? Chances are you visited a landing page. Landing pages are a strategic marketing tactic you can apply to any business model. But what exactly is a landing page, and how can they be used to improve your marketing efforts?
A landing page is a standalone web page that is used for a specific marketing campaign. The goal Landing pages are a great way to drive traffic to your website.is to get users to complete an action. You can be directed to landing pages from emails, google ads, or social media platforms like Facebook.
It’s important to note that not all landing pages are designed to drive purchases, they can be used for newsletters sign-ups or registration for an event, for example. When a user completes the intended action, this is called a conversion.
Landing pages are awesome because they are efficient, are proven to generate conversions and lower acquisition costs. So how do you create a great landing page?
Follow these best practices to create an effective landing page.
Most importantly, keep it simple! Don’t crowd your landing page with unnecessary content that’s not relevant to your goal. Most landing pages have very little content because it distracts the user from completing the call to action.
You can get data on how much traffic your landing page is generating in Google Analytics. You can find this by going to Behavior > Site Content > Landing Pages. But keep in mind that Google Analytics counts any entrance page as a "landing page." So make sure to use a unique URL for the landing page you're using for your marketing campaign. Learn more about Google Analytics and how to install it on your website if you haven't already.
Want to learn more about how to create a landing page? Check out these helpful resources below.