Harvest Real Estate Service, LLC.

4/22/2019

Client: Harvest Real Estate (Allison Park)

Challenge: a new real estate office needed to establish themselves online and attract new agents

Solution: website, marketing and branding support such as...

  • IDX website
  • Local listings management
  • Content writing
  • Postcard and flyer design
  • Social media management

As a brand-new real estate company, Harvest Real Estate Services was looking for a full-service agency to help them get established online. The Joyce, Inc. team provided a from-scratch site design and wrote all of the content with one thing in mind: community.

Website Design, Development and Content Writing

During our initial discovery meetings with the Harvest team, we heard over and over that "community" was the foundation of their business. There were two reasons. 

First, they wanted to position their agency as a vital thread in the North Hills neighborhoods. They wanted to be so deeply embedded in the North Hills communities that everyone would know them, work with them, and recommend them. We accomplished this positioning by writing content with a warm, neighborly feel that would reassure and inspire confidence, especially for first-time homebuyers.

Second, they wanted to target specific communities with their website. To accomplish this goal, we wrote dedicated landing pages for each of their target neighborhoods. Each landing page contains information about the neighborhood written with SEO-best practices, as well as a gallery with 24 of the newest listings in that area. The user can click any listing for full details about that specific property, or search all homes in the area.

Digital Marketing and Graphic Design

After the site's launch, the next step was to develop a plan to drive traffic and raise awareness.

Social Media Management

We took over Harvest's social media accounts and are driving their content strategy. We support new listings by running Facebook ads and writing blog entries.

Graphic Design

The Joyce, Inc. team has also met the graphic design needs of the agents via postcards, flyers, business cards, and agent websites. We vetted several print solutions in order to make a common agent question - what is the best way to print? - easier to answer.

Headshots

We've also provided headshots and photography for the team to enhance consistency and professionalism.

Digital Marketing Work Samples

Team photography
Postcard template design
Social media ad

Want to be our next featured client?

Contact Us