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How to Get Those Coveted Reviews and Referrals [Template Included]

2/20/2020

Reviews. You know you want them, you know you need them. But how do you entice your satisfied clients into leaving those five stars?Don't just sit and wait. Use this plan to actively go after reviews and referrals. Then put those reviews to work by using them in these three key areas.Why Online Reviews MatterThis probably goes without saying, but good online reviews are the gold-standard for a...

Your Quick Guide to Landing Pages 

2/18/2020

Have you ever clicked on an ad and then were taken to a page asking you to sign-up or purchase a particular product? Chances are you visited a landing page. Landing pages are a strategic marketing tactic you can apply to any business model. But what exactly is a landing page, and how can they be used to improve your marketing efforts?What’s a Landing Page?A landing page is a standalone web page...

What the Heck is Bounce Rate and Why Should You Care?

2/3/2020

When it comes to analyzing your marketing efforts, seeing your numbers rising may seem like a good thing. But there’s one important metric that you don’t want to see increase, and that’s bounce rate. To get a better sense of what bounce rate is, imagine someone has just walked into your business. Instead of looking around at products or interacting with your staff, the person just turns around...

What Is Keyword Stuffing?

1/17/2020

Having targeted keywords is imperative to ranking higher on search engines. Keywords help your content become more discoverable by users and increases the chances of traffic to your website. But is there such a thing as too many keywords?In short, absolutely. But why is keyword stuffing so bad, and what happens if you do it?Why Stuffing Should be In Your Turkey and Not Your ContentI love Stove Top...

You Can Now be Sued for Having an Inaccessible Website

12/2/2019

Have you been putting your website’s accessibility on the backburner? Not a good idea. Type, browse, click: surfing the web is a breeze for most of us and quite enjoyable. Who doesn’t like being able to pay their electric bill or order takeout online within seconds? Most of us are taking action digitally every day and probably don’t even notice it. But for people with a disability, navigating...

Do Online Reviews About Your Business Really Matter? 

10/24/2019

Picture this, you’ve just made it into the office. You routinely make your morning cup of joe and log onto your computer. After checking some emails, you make your way over to your business’s Facebook page and check for notifications, only to see a new not-so-glowing review from a customer about their negative experience with your company. You may be tempted to just sweep it under the rug. Or...

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